Refined Kitchen and Sports Parlor for the Contemporary Drinker.
Hospitable. Lively. Stylish.
Our mission is to work together to provide people with an experience that is elevated beyond the ordinary. We strive to provide an adaptable environment where employees, and guests alike, will create great memories, enjoy the moment and make anticipated plans. We achieve this mission by putting our employees first
The Name and Concept
“Vig” is short for the English slang word vigorish. It represents the bookie’s or house’s cut on a bet. The concept centers around the playful story line that it’s good to be bad. Inspiration is found in movies, sports and historical scenarios where we reluctantly connect with the bad guy. This concept is found in our architectural and design work as well as our food and drink menus. Every aspect of The VIG is designed around inspiring the lost art of conversation.
The VIG is the first concept of It’s ALL Good Chicago, a hospitality start up company.
1527 N. Wells Chicago, IL 60610 • 312-982-2186